Overview
Insights are distinct pieces of feedback related to a specific Idea. Insights are displayed within the Idea drawer and can be created manually or automatically. The goal of an Insight is to give your team relevant information about the Idea from a number of available sources.
Examples of Insights would include:
An ask from a prospect during a demo on Zoom that’s captured and automatically added as an insight by Canny Autopilot.
A user comments on a post linked to the idea.
Someone leaves your app a review on a platform like G2, Capterra, or Trustpilot and mentions something related to this specific idea.
A customer success manager notes that a specific account has a renewal that hinges on a feature.
A heads-up from a support agent that an idea is gaining traction among key accounts.
Benefits
Gather additional context surrounding an idea and its implementation
Understand demand for features by existing customers and prospects
Automate feedback gathering and refinement with Autopilot
Quickly spin off insights into new ideas
Using Insights
Viewing Insights
You’ll find insights by clicking on an idea
Or in the Ideas table as a field column
Adding an Insight manually
Canny allows you to manually add an insight. Insights can be created on behalf of a specific user and/or company. Optionally include a source URL, and set the priority level:
Attachments on Insights
You can attach files directly to an Insight. This is useful for sharing supporting context alongside the feedback — for example, a screenshot, a call recording link, or a document from a customer conversation.
To add an attachment:
Open the Insight and use the attachment option in the editor.
Manage Insights
On each insight, you’ll see an option labeled “Manage” that will open a dropdown with additional options:
Edit insight
Change the wording, the author, the company, or the related URL
Move insight
Move this insight to a different existing idea
Create idea
Add a new idea and move this insight to the newly created idea
Delete insight
Permanently delete the insight (this cannot be undone)
Where insights come from
An insight can come from any of the following sources:
Added manually in Canny
Activity in the feedback portal
Autopilot extractions
Conversation snippets (from integrations like Zoom, Gong, Intercom, etc.)
Reviews (from integrations like App Store, Capterra, G2, etc.)
Manually sent text/csv files from within Canny or integrations like Slack
Things to note:
There is no limit to how many insights can be added to an idea
Insights listed under an Idea only show if there is content
Insights without content (like vote only Insights) are hidden
Insights that are added automatically have a direct link to the source. This allows you to review the insight in its original context.
Insights can be inflated if a user or company is linked to multiple insights on the same Idea. Use the "User" or "Company" columns for this to be de-duplicated.
Have feedback?
We'd love to hear from you, especially during the beta!
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